A San Francisco advertising software and production firm is refocusing on newspapers as it beefs up its stable of services.

Zedo began courting newspapers in early 2010 and counts as clients a number of dailies, the firm said.

The company recently launched an ad operations service team that can serve as a paper's online advertising operation, and also partnered with Maroon Ventures, headed by a former Yahoo Newspaper Consortium exec, to provide ad consulting and other support.

"We believe there isn't an advertising technology provider that can help newspapers with their online sales," said Liz Kulin, marketing manager.

In addition to ad consulting, Zedo provides outsourced ad production, ad management software, network optimization and self-service ad services.

The company said it will release additional details about its service offerings to newspapers in the coming weeks.

 

 

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.