DENVER — MediaNews Group Inc. said it will begin restricting some consumer access to online content at three of its papers beginning next month.
The publisher will use the Enterprise Record in Chico, Calif., and the York (Pa.) Daily Record and York Dispatch to evaluate paywalls, according to David Bessen, IT director and Howard Saltz, editorial director, at MediaNews Group Interactive.
The two shared the publisher's plans at the fourth Individuated News Conference, which kicked off here this morning.
MNG is calling its model "member zones." Consumers will be able to read up to 10 stories for free each month before they are asked to begin paying for access.
"A lot of experimentation is still going on - the dialogue is rich; the revenues aren't rich yet, but the dialogue is," Bessen said.
Paywalls will be among the key topics discussed at INC4, which will also include a keynote address by Steven Brill, co-founder of Journalism Online.
"We're moving into that stage where a lot of what we've talked about for years has come out of beta and into the marketplace," Peter Vandevanter, founder of INC, said of the conference, which has continued to gain traction since its inception four years ago.
Among other speakers this morning was Dan Kruger, CEO of iPhase 3. The vendor's platform gives publishers more control of their content distribution than what they've been able to achieve on the Web, Kruger said.
"We don't want all the content that's on the Web in our system, we only want the content that's worthy paying for," he said.
Giving consumers the chance to choose content and ads translates to a more attractive package for both advertisers and readers, Kruger said.
Look for more coverage about INC4 throughout the next few days at newsandtech.com.