Advocate sees big demand for NOLA edition

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Posted: Monday, October 8, 2012 2:08 pm | Updated: 9:52 am, Mon Oct 15, 2012.

The Advocate in Baton Rouge, La., reported high demand for the paper’s New Orleans edition following The (New Orleans) Times-Picayune switch to three-day-a-week publication.

Response to The Advocate’s expansion in to New Orleans has been “overwhelming,” according to the paper — so much so that demand reportedly overwhelmed its circulation call center.

Meantime, Jim Romenesko reported that a survey by the LSU Public Policy Research Lab found that 51.4 percent of current Times-Pic subscribers plan to buy the New Orleans edition of the Advocate.

Advance Publications cut print days of The Times-Picayune and three Alabama papers — the Birmingham News, Huntsville Times and Press-Register in Mobile — Oct. 1 (see Dateline, Oct. 1, 2012).

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