Wash. paper’s Web app avoids Apple’s cut

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Posted: Monday, April 23, 2012 12:17 pm | Updated: 9:06 am, Mon Apr 30, 2012.

The Chronicle in Centralia, Wash., launched an HTML5 Web app for the iPad that bypasses Apple’s App Store by making it part of its paid website, print and app bundle.

The app, underpinned by Publish2’s HTML Tablet App platform, features a curated homepage and content from The Chronicle’s Publish2 network — the Northwest News Exchange regional cooperative and national sources including ProPublica, GlobalPost, The Doctors HealthSmart column from USA Weekend, Credit.com, and TechCrunch.

“This enables our subscribers to access the local news, our cornerstone, in the traditional print format, on our constantly updated website chronline.com and now in a new platform for the iPad,” Publisher Christine Fossett said in a statement.

The Chronicle pays Publish2 a license fee, rather than sharing revenue, Publish2 said.

The Chronicle joins the Daily Herald in Arlington Heights, Ill., as papers that use off-the-shelf platforms outside the App Store — thus avoiding Apple’s 30 percent commission fee — to permit subscribers to purchase subscriptions across multiple products.

In the Daily Herald’s case, readers can buy a bundled digital package that includes access to the paper’s website through Press+.

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