The Financial Times Oct. 3 began printing copies of the Americas edition of the paper on an HP digital press for distribution in Sao Paulo, Brazil, the publisher said.
Papers are being produced on an HP T350 high-speed inkjet web press by BMK, a printer of financial documents in the city of Lapa, near Sao Paulo.
“We print the Americas edition with a tailored front page, dateline and price in Brazilian currency, but the content is exactly the same,” Andrew Sollinger, FT’s managing director of the Americas, told News & Tech.
Although Sollinger would not disclose a circulation number for the Brazilian edition, he said the HP equipment allows the publisher to economically produce a smaller amount of papers than would be feasible on a newspaper web press.
“We are looking for quality of circulation in Brazil, not quantity,” he said. “We are a high-end paper that reaches a global, English-speaking audience.”
Meantime, FT added a new Latin American homepage on FT.com and rolled out a new mobile app for the region.
“We will deliver our content on any platform our readers want, but if you still want it in print, we will get it to you in print,” Sollinger said.
Look for the full story on FT’s Brazilian edition in the next issue of News & Tech.