Advance tweaks digital strategy in Syracuse

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Posted: Monday, January 21, 2013 12:19 pm | Updated: 9:28 am, Mon Jan 28, 2013.

The Post-Standard in Syracuse, N.Y., which last summer said it would cut production days as part of parent Advance Publications Inc.’s digital-centric shift, is backing off that strategy.

Instead of eliminating production days, the newspaper said it will reduce home delivery to three days a week, but will continue to be printed every day for selected retail and newsstand distribution.

The switch, effective Feb. 3, mirrors the initiative Advance put into place with its Michigan newspapers.

It was anticipated — as Advance outlined last summer when it first announced impending changes to The Post-Standard — that the Syracuse newspaper would cut both home delivery and print production of the newspaper. That’s the tactic Advance followed at The (New Orleans) Times-Picayune, Press-Register in Mobile, Ala., and three other cities.

On the four days The Post-Standard isn’t delivered to homes, it will be available only in Onondaga County, which surrounds Syracuse.

Like other Advance newspapers that have cut back production or delivery days, The Post-Standard will be managed by a new company, in this case Syracuse Media Group. SMG, comprised of journalists and salespeople, will move into a new downtown space five blocks from the paper’s existing home, the paper said.

Production and distribution will remain at the paper’s long-time Clinton Square facility.

“We’re starting a new company,” SMG President Tim Kennedy said. “We’re making a significant investment in the way we work, and we think that’s much different in the future than the way it was done in the past.”

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