Advance tweaks digital strategy in Syracuse

Print
Font Size:
Default font size
Larger font size

Posted: Monday, January 21, 2013 12:19 pm | Updated: 9:28 am, Mon Jan 28, 2013.

The Post-Standard in Syracuse, N.Y., which last summer said it would cut production days as part of parent Advance Publications Inc.’s digital-centric shift, is backing off that strategy.

Instead of eliminating production days, the newspaper said it will reduce home delivery to three days a week, but will continue to be printed every day for selected retail and newsstand distribution.

The switch, effective Feb. 3, mirrors the initiative Advance put into place with its Michigan newspapers.

It was anticipated — as Advance outlined last summer when it first announced impending changes to The Post-Standard — that the Syracuse newspaper would cut both home delivery and print production of the newspaper. That’s the tactic Advance followed at The (New Orleans) Times-Picayune, Press-Register in Mobile, Ala., and three other cities.

On the four days The Post-Standard isn’t delivered to homes, it will be available only in Onondaga County, which surrounds Syracuse.

Like other Advance newspapers that have cut back production or delivery days, The Post-Standard will be managed by a new company, in this case Syracuse Media Group. SMG, comprised of journalists and salespeople, will move into a new downtown space five blocks from the paper’s existing home, the paper said.

Production and distribution will remain at the paper’s long-time Clinton Square facility.

“We’re starting a new company,” SMG President Tim Kennedy said. “We’re making a significant investment in the way we work, and we think that’s much different in the future than the way it was done in the past.”

More about

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Mega Conference kicks off
Posted: February 23, 2015

The Key Executives Mega-Conference, which begins today in Atlanta, is one of the great success stories in the newspaper industry in recent times.

Stephens Media sold for $102.5 million
Updated: February 23, 2015 - 10:54 am

New Media Investment Group, parent company of GateHouse Media, inked a deal to acquire Stephens Media LLC for $102.5 million.

Calif. paper decreases to weekly
Updated: February 23, 2015 - 10:54 am

The Palo Alto (Calif.) Daily News is decreasing print production from three days a week to once a week.

Journal Register Offset upgrading postpress
Updated: February 23, 2015 - 10:55 am

21st Century Media unit Journal Register Offset of Exton, Pa., is adding an inserter and additional equipment to its mailroom in a project being overseen by The Network.

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard