Columbus Dispatch cites ad, readership gains

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Posted: Monday, February 25, 2013 11:24 am

COLUMBUS, Ohio — Two weeks after its launch as a fully sectioned compact broadsheet, The Columbus Dispatch has racked up new advertisers, new readers and, maybe even more importantly, new energy.

“You just can’t buy the buzz we’ve received in the marketplace” since introducing the new format, Dispatch CIO and Vice President Joe Gallo said at a tour of The Dispatch’s print facility.

The Dispatch Jan. 28 rolled out the first editions produced in the new format, which measures approximately 14.75 inches high and 11 inches wide.

The launch capped an 18-month-long project in which Pressline Services Inc. modified The Dispatch’s four TKS (USA) M-72 presses for three-around printing through the vendor’s patented 3Volution press conversion offering.

The paper will begin producing the Cincinnati Enquirer in the same format March 11.

To read more about The Dispatch’s conversion, see the March/April 2013 edition of News & Tech, which will be available online later this week.

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