Find n Save, the shopping platform backed by 12 major newspaper publishers including Gannett Co. Inc. and Advance Digital, is relaunching itself with new software and features aimed at mobile and tablet users.
“The increasing penetration of tablet and mobile devices has created an opportunity to tap casual shoppers,” said Ben T. Smith IV, CEO of Wanderful Media, the Los Gatos, Calif., firm formerly known as ShopCo Holdings.
The venture, formed in November 2011, now has more than 250 newspapers participating. In addition to Gannett and Advance, other partners are Cox Media Group, Hearst Corp., A.H. Belo Corp., Lee Newspapers Inc., the MediaNews Group unit of Digital First Media, the McClatchy Co., CNHI and The Washington Post Co.
The new service, which will continue to be marketed under the Find n Save moniker, will roll out early next year. It will continue to rely on Travidia’s platform. But the new iteration, tailored for Android and iOS users, will be more oriented to complement newspapers’ printed circulars, tapping into their ability to spark “discovery” shopping among users, Smith said.
“Discovery is key; taking the information within local circulars and being able to take that with you in a mobile device, to leverage the experience you receive reading print and linking that to what you can do in mobile,” Smith said.