Tribune Co. is testing tablets manufactured by Huawei Technologies Co. of China as devices the publisher might offer to consumers as subscriber incentives.
Bloomberg cited James Jiang, executive vice president of product solutions at Huawei’s U.S. unit as saying that the Chicago Tribune and Los Angeles Times are each conducting trials of the Android-based MediaPad gadget through the end of May.
CNN in August 2011 reported that Tribune was interested in developing an initiative in which tablets would be offered to consumers either for free or at a steep discount in return for a digital subscription to its papers.
It’s the same course Philadelphia Media Network took last year when it began providing consumers Android tablets preloaded with apps from The Philadelphia Inquirer and Philadelphia Daily News.
PMN has declined to disclose how successful the initiative has been; a 2009 promotion by the Detroit Media Partnership to sell discounted tablets to readers was killed before it was even launched.
Gary Weitman, a Tribune spokesman, didn’t respond to News & Tech’s request for comment.