Condé Nast, HP team up on distribution

Print
Font Size:
Default font size
Larger font size

Posted: Monday, October 24, 2011 11:45 am | Updated: 2:59 pm, Mon Jul 23, 2012.

Condé Nast is collaborating with HP to deliver print-to-home services for subscribers to titles including Allure, Details, Epicurious, Glamour, Golf Digest, Self and Wired.

HP said it also intends to launch a pilot subscription service, dubbed HP Instant Ink, to automatically deliver replacement ink to customers for a flat monthly fee.

"This project is one of the many ways Condé Nast is using emerging technology to engage customers," Julie Michalowski, senior vice president, consumer business development for the publisher, said in a statement.

The companies said the service will be launched on a trial basis to consumers at the end of October.

"The purpose is to find out what content is resonating," Annette Friskopp, HP's head of inkjet web systems strategic account management, told News & Tech.

Via widgets on the various magazine websites and on HP's ePrintCenter page, users will be able to download the necessary tools to receive content to any printer, not just HP devices, Friskopp said.

HP struck similar deals with news organizations in 2009 and 2010, including MediaNews Group, USA Today, Reuters and Yahoo, to offer on-demand content to Web-enabled printers engineered to let consumers tell the devices what, and when, to print.

Known as Scheduled Delivery, the service now includes such content as puzzles, advice and astrology (see News & Tech, June 2009 and Dateline, July 29, 2010).

"One thing we've learned is that Scheduled Delivery is very compelling and very sticky," Friskopp said. "After six months of use, 40 percent of subscribers are still subscribing to that content."

The Condé Nast content will initially be offered for free, but HP plans to test whether users would be able to pay for other, premium-type content, according to Friskopp.

She said users that sign up to receive Condé Nast content don't have to sign up for the Instant Ink program, however users that opt for the ink program can save up to 50 percent on ink.

"We recognized that customers are concerned about the rising cost of ink and we wanted to create a program where they could get their ink on a monthly basis for a flat fee."

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Digital audiences still growing
Updated: May 04, 2015 - 2:08 pm

Digital audiences that engage with newspaper content reached a new high again in March 2015, according to data from comScore published by the Newspaper Association of America Unique visitors increased 10 percent, to 176 million over those in March 2014.

Nevada printer invests in Goss press
Posted: May 04, 2015

Creel Printing, which produces catalogs, publications and newspapers, will install a Goss Sunday 2000 press system at its facility in Las Vegas this summer.

Overall net loss at NYT despite digital uptick
Posted: May 04, 2015

Overall net loss at NYT despite digital uptick

WSJ launches luxury real estate portal
Posted: May 04, 2015

Dow Jones & Co. Inc. launched a stand-alone, global, luxury real estate website called Mansion Global to be overseen by the advertising sales team at The Wall Street Journal.

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard