20 trends for 2020

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Posted: Thursday, August 30, 2012 2:10 pm

1 Wireless connectivity is ubiquitous and easily accessible as more powerful and more robust networks are put into operation.

2 Tablet penetration soars as the gadgets become lighter, cheaper and more versatile; smartphones are used by more than 90 percent of consumers. Mobile devices are ever-present.

3 Websites are more intelligent, designed with elements designed to mesh with how the human brain interacts with them.

4 Conservation and economic forces increase the cost pressures associated with physically distributing a printed product.

5 Not only news you can use, but news that is you and you alone. Hyper-targeted information is continually displayed on your mobile device. But consumers still depend on editors to curate the information important to them.

6 The printed newspaper survives, but not in every American city and not every day of the week.

7 Newspapers are now news brands, with the printed paper only one of many products and services that include social media management, website design and other offerings tailored to small- and medium-sized businesses.

8 Papers are offered in more shapes and sizes, with compact broadsheets joining prevailing broadsheet and tabloid formats.

9 News organizations are more subjective, with content aimed at serving particular interest groups and ideologies. A plethora of channels and outlets give consumers multiple perspectives.

10 Corporate ownership of newspapers ebbs as private individuals and private-equity groups take greater control.

11 Community publishers and owners of papers serving smaller towns and cities continue to prosper. Likewise, national brands such as The New York Times, The Wall Street Journal and USA Today remain viable; mid-sized metros have completely retooled their operations to remain vital.

12 Quality sells: The search for the truth still important.

13 Product and technological lifecycles compress, forcing managers and executives to react to market changes even more quickly.

14 Community engagement strategies evolve as papers attract more civic participation to their efforts. Some markets have volunteer reporters much like some towns have volunteer firefighters. The goal: to lower the cost associated with creating content.

15 Privacy concerns escalate as consumers fret about how much marketers and other third parties know about their intentions and preferences.

16 The dividing line between the app world and the Web world disappear, allowing the creation of a new portfolio of services.

17 Discussion and comment forums are monetized.

18 Data is king: How it’s collected, how it’s mined and how it’s packaged to both advertisers and readers.

19 Publishers who successfully adapt position themselves to enjoy the next golden age of journalism.

20 The Chicago Tribune, Chicago Sun-Times and Daily Herald in Arlington Heights, Ill., offer holographic special editions of the Chicago Cubs winning the 2020 World Series. OK. We’re dreaming about a portion of this item, but holographic technology is real.

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1 comment:

  • AaronMoore posted at 11:55 pm on Wed, Oct 3, 2012.

    AaronMoore Posts: 1

    I don't think I would be wrong if I say the points mentioned above would be the pillars of revolution 2020.
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