D-(or more exactly 3) Day for Times-Pic

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Posted: Monday, October 1, 2012 11:29 am

The (New Orleans) Times-Picayune and three Alabama papers Monday became three-day-a-week newspapers as Advance Publications puts into effect its digital-centric strategy.

Advance in May said it was eliminating print days at The Times-Picayune as well as the Birmingham News, Huntsville Times and Press-Register in Mobile in a bid to retool its operations.

The strategy, first put into place in Michigan where Advance cut home-delivery days at a number of its newspapers, has subsequently been expanded to The Post-Standard in Syracuse, N.Y., and The Patriot-News in Harrisburg, Pa. Those papers will go to three-day-a-week operation in January.

In a move to blunt some of the criticism it has faced in New Orleans after the cutback was first announced, NOLA Media Group last week said it would invest up to $500,000 to non-profit organizations in the New Orleans area to help communities access digital technology.

The initiative, NOLA said, “is the beginning of a continuing effort by NOLA Media Group to help communities across the state increase digital access in an increasingly digital news and information environment.”

Meantime, The Advocate in Baton Rouge, La., in anticipation of The Times-Picayune’s elimination of print days, launched a daily New Orleans edition with a goal to distribute 10,000 copies a day.

David Manship, The Advocate’s publisher, told NOLA, “The Advocate is committed to New Orleans. We’re not here for a couple of days. We’re here to stay.”

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