LA Times beefing up
Web site
The Los Angeles Times Media
Group is rolling out software from Aggregate Knowledge to deliver user-driven
content suggestions on the Los Angeles Times’ Web site.
The site will use AK’s Pique
Onsite Discovery to underpin the travel section of latimes.com as well as
forthcoming sections, the paper said.
The software enables papers to
harness reader suggestions across media Web sites.
“The Pique Onsite Discovery
service is an important part of our strategy to use the wisdom of our users as a
means of recommending content,” said Jason Oberfest, managing director of
product strategy for Los Angeles Times Interactive.
Pique Onsite drives
suggestions for many types of content including breaking news, articles, videos,
photos and blogs.