Should newspapers
guarantee ad insert position requests?
Editor’s
note: Newspapers & Technology, in conjunction with the Post Press Federation and
Perfect Pallets Inc., regularly publishes a question-and-answer column aimed at
postproduction issues. Topics and associated responses originate from the
Federation’s free online forum. Membership information and other details about
the Federation, sponsored and managed by Perfect Pallets, can be found at
www.perfectpalletspostpress.com.
Topic:
Requested positions for FSIs
I’m curious. We’re being asked
by an advertiser to position their FSIs as a group, perhaps loaded on adjoining
hoppers. How many would intend to do what they can to comply?
Reply: We have not had this
request but we did just get a request from a department store asking that their
FSI be in one of the first three positions. We told them we would try to get it
somewhere in the first three or four spots but no promises and that quality and
operations come first in positioning.
Follow-up: We have had the
same request from a local store. We are going to try to put them together but I
do not think it will work out for us to do it. This is the first request we have
received for the third quarter. Just one more thing to worry about this time of
year.
Topic:1372
belt delivery system issues
We have a 1372 inserter with
belt delivery systems. Finished packages drop onto delivery belt No. 1, which is
a large black belt. The product then drops down about .5-inch onto delivery
system No. 2, which is spring belts. This carries the product to the vertical
belts. Does anybody have this similar system? Does your finished product stay
even or drop down when going from delivery 1 to delivery 2? When we have large
packages, this slight drop causes lapping issues.
Reply: The first thing that
comes to mind is the height difference between your delivery belt and your
conveyor. The height difference on ours are approximately 4 inches. This allows
the product to lay down (we also have spring wire-driven knockdown rollers)
before the next one comes along. Another thing to look at is the speed of the
delivery in relationship to both the speed of the machine and the lap you are
trying to get.
Follow-up: First, your spring
wire conveyor should have a separate speed control from the delivery conveyor
that is used to control the lap of the product stream coming from the delivery.
Varying speeds from the delivery and the spring conveyor can control the lap and
nose roll of the product package.
If you have the top wires and
knockdown wires, you have additional adjustments to control the product package
in the product stream through the ability to adjust height and spring tension on
each knockdown wheel.
In between the knockdown
wheels should also be your delivery/conveyor jam switch that is adjustable for
the product stream.
Follow-up: We run the same
delivery as well and have about a 2-inch drop from belt conveyor to spring
conveyor. This is needed so the paper-fold won’t jam into the tail of the
previous paper. I have moved my knockdown rollers back toward the upright
portion of the conveyor about 2 inches. This allows the paper to lay completely
flat on the spring conveyor before the next paper shingles onto it. Finally, I
have strung my spring conveyor with heavy-gauge wire to prevent “surging” on the
conveyor because of the weight of the finished product.
Topic: 1372
production
Q What kind of
package-per-hour performance are you realizing from a 1372 inserter?
Reply: For our inserted
products were have a database of documented production runs for estimated nets
off each type of inserter we use for scheduling production. This takes into
account pre-packs and notations for special products. The numbers we used for
our acceptance testing of our 1372 inserters might be of help to you:
Inserts Estimated nets
1 into 1 17,000 pph
2 into 1 16,500 pph
3 into 1 15,000 pph
4 into 1 15,000 pph
5 into 1 14,500 pph
6 into 1 12,500 pph
7 into 1 12,000 pph
8 into 1 11,500 pph
9 into 1 10,000 pph
10 into 1 9,000
pph
11 into 1 8,500
pph
These estimated nets are based
on standard/good products without limitations from downstream equipment. Running
prepacks back through and other large packages affect these results.
Topic:
Stacker parameters
We are testing a stacker. Do
we have to change the parameters every day to reflect various insertion runs? I
can’t imagine everyone weight-counting his or her bundles.
Reply: Stackers in general
need to have their parameters checked and changed as needed on every production
run. The stacker has to be adjusted to the product and product stream to give
not only an accurate count but to also get a quality bundle. Granted, the
default parameters or general settings will handle a wide variety of products,
but if you are after quality and the best you can get, you need to adjust
parameters.
Topic:
Holiday inserting
Q Is anyone out there
experiencing a bigger Thanksgiving holiday than last year?
Reply: We have fewer customers
and fewer total ads. However, the size of the pieces seems to be on the rise.
The inserts’ composition has also changed. We aren’t seeing many newsprint ads.
Everything is printed on slick, clay-based stock. Even traditional customers are
coming in with the slick ads. Building a package that will go back through the
machine gets more and more challenging all the time.
Follow-up: We are up five
inserts (50 total inserts), 144 more pages and 750,000 more pieces to handle
than in 2006. Bundle sizes are going to slow us down this year. All you can do
is hope for the best and tweak what ever happened last year. We usually run
well. Our biggest issue is covering shifts with bodies toward the end of the
(Thanksgiving) week.
Follow-up: Right now we are up
to 51 ads, three down from last year. We actually started our package today. We
will insert it back into another kraft wrap with additional inserts on Monday.
That package will get loaded on trucks.
Then on Tuesday, we will start
building another package and run it into another kraft wrap on Wednesday. We
will also load this package on the trucks. Only a minimal amount will run live.
Follow-up: We are up three
pieces from last year, a total of 79. Page counts are also up and it seems that
buy-in is also higher, so my total pieces are up too. I’m looking at 11 million
total inserts (not including ROP) and last year was a little over 9.5 million.
Topic:
First inserter
We are looking for our first
inserter. Currently we do everything by hand. We usually get about 12 inserts
per week for our community paper and we print and insert for about six others.
We have about $50,000 to spend.
Reply: For your operation, a
used (good condition) Muller Martini 227 inserter would be what I would be
looking for. A crew of no more than three would be able to handle the inserting
portion (on the line) for your paper. Then there would be an additional one or
two to fly or stack, if you get a stacker on the end. The maintenance is pretty
basic on the machines. If you keep them somewhat clean and lubed they seem to
run quite well. The machine is pretty easy to use, and I’m sure your crew could
figure it out quite quickly.