It’s a wiki world; how
can papers
live in it?
By Rob Carrigan
Take a look sometime at the
Wikipedia entry for “weekly newspaper” just to see how accurately it describes
what you do.
For a general description of a
general subject, I think Wikipedia’s description is pretty accurate.
Wikipedia, of course, touts
itself as the free encyclopedia that anyone can edit.
In its definition explaining
what it is (at least on the day I pulled it up), Wikipedia says it is a
multilingual, Web-based, free content encyclopedia.
The project, operated by the
non-profit Wikipedia Foundation, encompasses more than 9 million articles in 252
languages, according to stats it posted in early December.
As much readership and support
as the site attracts, Wikipedia has its share of detractors, including some
academics who decry its reliance on consensus rather than credentials.
Still, like it or not, we live
in a wiki world and with the advent of e-readers like Amazon.com’s Kindle,
access to information, however it’s created, will only get worse or better,
depending on your perspective.
As Steven Levy noted in a
recent Newsweek article, “All this becomes even headier when you consider that
as the e-book reader is coming of age, there are huge initiatives under way to
digitize entire libraries.”
This migration to a world full
of digitized, fully accessible and fully interactive content has ramifications,
of course, for our newspaper model.
Will the weekly and daily
newspaper survive as a collaborative process? When, as Kevin Kelly wrote in New
York Times magazine, “the entire works of humankind, from beginning of recorded
history, in all languages, (are) available to all people, all the time.”
I think the answer is “yes.”
Because, for the most part, we
don’t have that far to leap. And our information is there because we are there.
We have functioned, however inefficiently, for years as the de facto gathering
place for all these scraps and “loose end” information in our individual
communities and niches.
We are where the obituary
resides, and the wedding announcement, as well as the high-school sports
statistics and even the lunch menu at the senior center. We are where the
regular citizens nag the town council about the potholes. And where readers
complain that the economy has gone in the toilet as those in charge explain it
is not their doing.
If we are replaced by
technologies that detour around this function, it is our own fault.
It could happen if we refuse
to participate.
That’s why I think newspapers
need to embrace the wiki world. Use the tools. Encourage the process of
collaboration.
Perhaps now is the time that
parts of your newspaper become ones that anyone can edit.
Rob
Carrigan is in the sales and business development group of weekly newspaper
publisher Colorado Publishing Co., a Dolan Media Co. unit based in Colorado
Springs. He can be reached at
rob.carrigan@csmng.com.