Brazilian newspaper publisher Diarios do Para Ltd. is adding a second four-high tower from Manugraph DGM Inc. to bolster its newspaper and commercial production.

The tower, equipped with a UV curing system from Prime UV Systems, will bring to two the number of UV systems in operation at Belem-based Diarios do Para, said Camilo Centeno, general director.

The publisher is the only newspaper printer in Brazil able to offer UV printing on a coldset press.

Diaros do Para is adding a second UV tower to its MDGM press, making it the only newspaper in Brazil to offer UV printing on a coldset press.
Photos: Kelly Pozzebon
 

In addition to flagship daily Diarios do Para (daily, 32,000; Sunday, 37,000), the publisher produces a broad range of commercial work, printing on a variety of substrates, from newsprint to coated paper.

 

The daily paper is produced in seven sections, five broadsheet and two tabloid.

When the new tower goes into production early this year, Diarios do Para will have a pressline consisting of four MDGM 430 towers (two with UV curing). The existing three-tower press is equipped with a 1035 folder with upper former and three Jardis splicers.

Any kind of substrate

The new tower, which will enable Diarios do Para to boost its color capacity, will sport a Motterstitch Co. stitcher and a fourth Jardis splicer, Centeno said. The buttressed pressline will give the publisher the capacity of eight broadsheet pages of UV production, according to MDGM.

“Currently, we are the only Brazilian newspaper that has a UV system working and as soon as MDGM delivers our new tower with the new UV system, we will have two towers able to print any kind of paper using UV ink,” Centeno said.

Centeno said he expects the new tower to give the publisher an additional boost in market penetration. The first UV towers sparked a revenue increase of about 10 percent.

“Before we purchased the tower with UV, we were a newspaper with only a 4 percent market share, and now we are on top with a 66 percent market share.

“Our growth occurred after investments in print quality, changes to editorial and additional human resources. But we consider the print quality to be fundamental to our five years of continuous increase in circulation.”

Centeno said the move to add a fourth MDGM tower was fueled by the vendor’s technology and its commitment to service. “During the past five years, issues were taken care of quickly and cleanly, and that is very important to us since our company is many thousands of miles away from MDGM’s headquarters.”