New apps help position
Montenegro daily for success
Daily fighting for market share
in newly independent country.
N&T Staff Report
The
Nezavisni Dnevnik Vijesti daily newspaper in Podgorica, Montenegro, will deploy
software from Tera Digital Publishing in a bid to keep pace in a lively media
battle going on in the newly independent southeastern European country.
NetCom, Tera’s exclusive
reseller for the region, made the sale.
Vijesti, a full-color
mid-market tabloid with an average 64 pages a day, previously relied on a
mixture of Microsoft Word and QuarkXpress to produce its issues. But local
owners who last year took command of the paper from a previous partnership with
the German Westdeutsche Allgemeine Zeitung (WAZ) group wanted to implement a
suite of editorial products to extend the daily’s local, regional and national
coverage and hold and improve their market position.
Six new apps
The paper is currently
installing six different Tera products, including the GN3 editorial app for
writing and editing, Tark electronic archive software, along with Open Pre-Press
Interface (OPI), Wire Text wire service, Picture Manager and XML Site Manager
modules.
The combination will allow
Vijesti to produce its daily title and a series of other weekly and monthly
publications — some of which are inserted into the daily. Tera’s XML Site
Manager module will also allow Vijesti to automatically feed XML output to its
existing Web site app.
Tera software will be rolled
out to 20 editors and layout designers in the newspaper’s main office as well as
correspondents throughout Montenegro.
“Currently the correspondents
send all copy to Podgorica, but when Tera is installed the idea is that they
will be able to use new, higher-speed communication lines to actually be a part
of the central editorial operation, using GN3,” said Zdenka Starcevic of Zagreb,
Croatia-based NetCom.
Montenegro, with a population
of approximately 700,000, won independence from neighboring Serbia in a
referendum two years ago. Four major newspapers and five TV channels, all based
in the capital, Podgorica, are fighting for market share in the newly liberated
state.