Mapping technology
comes to forefront as papers roll out apps
Software helps papers in mission
to go local.
By Marcelo Duran
Associate Editor
Mapping
out the news is becoming a booming business for online companies as one supplier
unveiled a new service while another one made its debut in three cities.
Last month, mapping software
vendor MetaCarta Inc. introduced GeoTagger OnDemand, a hosted service that
identifies the places and points of interest mentioned in text documents, Web
pages and blogs and relates them to their appropriate latitudinal and
longitudinal coordinates.

The service allows geographic
points to be automatically displayed on maps, retrieved through a variety of
search engines or dynamically displayed with other geographically relevant
content.
YourStreet, www.yourstreet.com,
is the first customer to use GeoTagger OnDemand. The site aggregates stories
from more than 10,000 newspapers, magazines and local blogs and links those
stories to specific geographic locations that in turn can be meshed with
neighborhood-specific social networks.
Free service
The service is free and once
users are registered, they can begin conversations about places in their area
and connect with neighbors who have signed up for the service, said James
Nicholson, chief executive officer and founder.
“YourStreet is transforming
the way users experience local news by indexing and mapping thousands of
articles, blogs, and conversations down to the street level,” he said. “We scan
thousands of newspaper sites and local blogs each day and use MetaCarta to help
with location identification.”
In addition to YourStreet,
MetaCarta said Lowell Publishing Co. will roll out its Local Alerts mapping
software to underpin its Web operations.
The Local Alerts software,
delivers personalized news and information.
LPC publishes the Sun and the
Valley Dispatch, both in Lowell, Mass., as well as the Sentinel & Enterprise in
Fitchburg, Mass., the Broadcaster in Nashua, N.H., and a number of weekly
publications.
The LPC agreement follows a
deployment of the software by The San Antonio Express-News, which rolled out
Local Alerts last year.
New kid on block
Meantime, MetaCarta has been
joined in the mapping marketplace by start-up EveryBlock.com, which launched in
Chicago, New York and San Francisco in January. The site, developed by Web
designer Adrian Holoyaty, is funded in part by a Knight News Challenge grant.
The company’s aim is to
collect news and civic information and sort it out geographically, by
neighborhood and city block.
Users can read news and
information that includes government data, crime reports, restaurant inspections
and other public records data.
It also meshes with social
networking features found from such sites as Flickr, a photo-sharing site; local
business reviews from Yelp and missed connections — a personals section — from
Craigslist.