4 papers wrap up
AdStar installations
The Star-Ledger in Newark,
N.J., Philadelphia Inquirer, Philadelphia Daily News and the St. Louis
Post-Dispatch are among newspapers to recently install Web-based ad sales
software from AdStar Inc.
The online app automates ad
development and placement, allowing customers to create print and online
advertisements for vertical classified ad markets, AdStar said.
AdStar’s technology is used on
Philly.com’s auto; real estate and recruitment classified advertising channels.
The recruitment ad channel is also integrated with Monster.com, Philly.com’s
partner for job postings.
The online edition of The
Star-Ledger recently launched its AdStar-powered real estate advertising channel
and will be installing AdStar’s technology for auto, recruitment and general
merchandise advertisements.
AdStar also completed the
installation of software supporting recruitment advertisements on the
Post-Dispatch’s STLtoday.com site and is in the process of installing software
for the newspaper’s auto, real estate and general merchandise advertising
sections.
