The Newspaper Association of America last month released an online guide aimed at newspapers looking to fortify their online video programs.

The offering, “Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications, NAA said.

 

The site includes tutorials on how to shoot good video, buy equipment and build newsroom sets. The guide also includes links to newspapers with already-established video operations, behind-the-scenes materials and a video glossary.

The online guide can be found at www.naa.org/Resources/Articles/Digital-Media-Online-Video-Home/Digital-Media-Online-Video-Home.aspx.

It comes as an increasing number of newspapers feature video on their Web sites, according to an NAA survey.

The survey tracked how more than 200 newspapers use video materials as part of their newsgathering operations.

Most papers are producing their own locally focused video content, NAA said.

Flash video was the most popular format for newspaper Web sites, followed by Windows Media as a distant second.

The survey also found that many reporters and photographers are shooting their own video content instead of relying on online staff.