MediaNews adding
health info to Web
MediaNews Group is rolling out
health information and associated social networking features across its Web
sites as the publisher adds more specific user content.
The publisher tapped San
Francisco-based TauMed Inc. to underpin the service.
TauMed’s medical, health and
lifestyle information will be added to all of MNG’s newspapers’ and regional
portals’ Web sites. Users as well as healthcare professionals generate content.
Three Connecticut papers — the
(Bridgeport) Connecticut Post, Greenwich Time and the Advocate in Stamford — and
the Chico (Calif.) Enterprise Record were the first four MNG dailies to add the
TauMed content to their Web sites.
The sites boast TauMed’s
health channel, which includes social networking tools, user-generated content
and video, said Tauseef Bashir, TauMed’s president and chief executive officer.
TauMed will host, manage and
distribute all of the user-generated content.
Bashir said TauMed’s social
networking features allow users to create personalized “My Health Space”
portfolios that contain content unique to their experiences.
“People have the option of
creating a personalized health space so a registered user can keep track of
different subscriptions and information and interact and connect with other
online community members,” he said.