Anderson, S.C., paper
debuts novel size
By Chuck Moozakis
Editor-In-Chief
The Anderson (S.C.)
Independent-Mail in April debuted a new format that transformed the former
broadsheet to a size slightly larger than a tab but smaller than a Berliner.
The result, a paper 15.5
inches high and 11.5 inches wide, is made possible by running a 31-inch wide web
on the Independent-Mail’s Goss International Corp. 10-unit singlewide Urbanite
press and then folding it in half, said Jim Lasley, vice president of
operations. The daily formerly measured 21.75 inches high by 11.5 inches wide.
“The rationale in making the
conversion was reducing newsprint,” he said, adding that the Independent-Mail
hopes to realize as much as $400,000 in savings from making the move. “We looked
at this switch not from a marketing standpoint but from a production standpoint,
and everything worked.”
The modification also boosted
color placement, allowing the Independent-Mail to produce color throughout its
32-page press run.
A pull-out sports section lets
readers separate the section from the rest of the paper.
Keith Dobbins, production
manager, said managers’ interest in adopting the new format was tempered by
concerns about registration and postpress.


The reformatted Anderson Independent-Mail made
its debut on Earth Day. The newspaper expects to
reduce its annual newsprint bill by more than $400,000
from the move.
Worried about spread
“We were worried about web
growth and how we could keep the paper in registration,” he said, adding that
press operators faced significant spread issues in the past whenever they ran
wider webs.
The solution came in the form
of Kodak’s Prinergy Evo software, which the Independent-Mail uses as part of its
computer-to-plate management. The app includes a module specifically engineered
to compensate for web growth as it travels through the press.
Dobbins said the
Independent-Mail will further bolster the press’ registration capabilities by
installing web bullets under each lead to improve tension.
To make sure its Muller
Martini Mailroom Systems Inc. SLS 1000 inserter could accommodate the new size,
crews modified the system’s vacuum system and made other alterations to pockets
and other peripherals, Lasley said.
“This has made my life a lot
easier,” Dobbins said about the paper’s new format. “Nothing is hanging out when
it’s inserted; the paper looks better and has better registration. It’s
beautiful.”