Yahoo Consortium beefs up group
By Marcelo Duran
Associate Editor
Yahoo
Inc. said that 94 more publications joined its newspaper consortium, bringing
the total number of participants to 779.
New companies in the
consortium include the Sun-Times News Group, which publishes the Chicago
Sun-Times and a number of other suburban Chicago papers; Black Press; Stephens
Media Group; Independent Newspapers and Yankton Media Inc.
The new members will be able
to cross-sell recruitment ads on Yahoo’s HotJobs network and also add the
forthcoming Yahoo Advertising Management Platform technology to their
portfolios.