4 Questions with Billy Thieme
Billy
Thieme, president and chief executive officer of ThieMedia Consulting LLC, a
newspaper advisory firm, talks about why smaller and alternative newspapers are
thriving and what metros can do in response.

Billy Thieme
What are
some of the online issues newspapers are facing today compared to two or three
years ago?
I think we can say that while
the “Craigslist effect” has probably settled, papers are well aware that their
longtime revenue stream from print classifieds has essentially dried up. The
time it takes for any story to be posted and read online, from the time the
author pens it, keeps shrinking, and newspapers continue to bleed readership to
the Web. Even those newspapers with a highly developed and intelligent Web
presence are having trouble maintaining any consistent readership in the face of
the growing popularity of social networking, blogging and Web self-publishing.
These issues tend to be less
strenuous on the alternative, community weekly newspaper and shopper market —
but are still felt.