GLOBAL OUTLOOK
Zell, Tribune and deciding that less can really be more…
By Jim Chisholm
So, Sam Zell plans to trim 500
pages of content each week across his group of Tribune newspapers.
Zell, Trib’s chairman and CEO,
and Randy Michaels, the company’s COO, have concluded that less is better, and
not just because it is cheaper.
Well, they’re right on two
counts.
The first is that newspapers
produce far more content than readers have time to read. Why do we insist on
delivering two to four hours of reading material to an audience with a window of
20 minutes?