The International Journal 
of Newspaper Technology

Home  | Newspapers & Technology | Prepress Technology | Online Technology |
 | Free Subscription | Contact Us | Newspaper Links | Trade Show Listing |




July

2008







 



 

 

 

 

 

 

 


 

 

 


 

 

 

 

 

 

 



 














 

 

GLOBAL OUTLOOK
Zell, Tribune and deciding that less can really be more…

By Jim Chisholm
 

So, Sam Zell plans to trim 500 pages of content each week across his group of Tribune newspapers.

Zell, Trib’s chairman and CEO, and Randy Michaels, the company’s COO, have concluded that less is better, and not just because it is cheaper.

Well, they’re right on two counts.

The first is that newspapers produce far more content than readers have time to read. Why do we insist on delivering two to four hours of reading material to an audience with a window of 20 minutes?