Don’t stumble on your path to going green
A variety of options exist for
newspapers assessing their environmental strategies, but be careful which
direction you pursue.
By Ted Beer
Special to Newspapers & Technology
The world
is going green — publishers, employees, suppliers, vendors and, of course,
readers. Regardless of opinions on climate change, everyone wants to conserve
natural resources and increase energy independence. Newspapers also naturally
want everyone to know about their efforts.
The ways to go green seem
endless, and most are beneficial. But when you begin to walk down that green
path, be sure you get the most green for your dollar. More than ever, the
newspaper industry requires smart financial choices. Green programs are no
exception. Commitments to green programs by newspapers are very public and
subject to intense scrutiny, making the choices all the more important.
Green facilities commitments
can take several forms:
•Corporate sustainability
reports
•Energy savings programs
•LEED certification programs