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Robin R. Erskine
Production Operations Manager
San Francisco Chronicle
7 years in current position
20+ years in the industry
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What was your first job in
the newspaper business?
I made up family tabloid
newspapers as a youngster using 8.5-by-11-inch paper folded in half. My first
paying job was as a carrier for the afternoon Miami News, but it wasn’t until I
worked for Quipp Systems as a field service engineer and traveled the country
working with great people in many different newspapers that I developed a love
for the business.
What do you like most
about your job?
The best part of my job is
working with top-notch people across various departments to achieve a common
goal. I also like the fact that every day brings different challenges. Although
I’ve been with the Chronicle for 19 years, there has never been a dull moment
and I have been fortunate to work with many great people.
I also like opening the door
in the morning and seeing the fruits of our collective labor. We are the only
business that I am aware of that still delivers a product to your doorstep 365
days a year.
What do you like least?
The reality that we are
operating with reconditioned presses that are more than 50 years old, and that
not every paper is defect-free. I also struggle with having only 24 hours in a
day and more than enough opportunities to address in that time frame.
What was the San Francisco
Chronicle’s most recent purchase/installation?
Our most recent purchase was
an upgrade of the Managing Editor Inc. ad layout system that we utilize to lay
out the paper each day. This occurred in October 2007. We had quite a few bumps
and hurdles to overcome during the install and especially in the weeks
following, but through the dedication of the department and our MIS group, we
have everything just about ironed out.
Our next big change is a
conversion to a Digital Technology International circulation system, which will
impact the interfaces between circulation, advertising and the packaging center.
What is the biggest
challenge the San Francisco Chronicle is facing in production?
We recently entered into an
agreement to outsource the production of our newspaper (starting in mid-2009).
Our twin challenges are balancing capital dollars with their related ROI and
maintaining the necessary focus, morale and quality/productivity effort as we
head towards the eventual shutdown of our operation. We face this challenge with
the professionalism and dedication to the craft that has been evident since I
started here in San Francisco.
What trend are you keeping
your eye on?
The biggest trend that I see
is the evolving partnership between print and online, and the effort to
capitalize critical advantages of each. Answering more finite advertiser needs
via increased zoning and niche products runs a close second.
If
you know anyone you think should be featured in Short Run,
please
contact Tara McMeekin at 303.575.9595 or by e-mail at: tmcmeekin@newsandtech.com