Quark Inc. last month launched a new app, dubbed Dynamic Publishing Solution, in a bid to address the increasing demand by publishers for multichannel output, the company said.

Quark DPS, which leverages QuarkXPress, was engineered to let users quickly format and distribute content across multiple types of media, including print, the Web, mobile and electronic devices, Quark said.

Quark Chief Executive Officer Ray Schiavone told Newspapers & Technology that the move does not imply that the company plans to deviate from its core desktop publishing foundation.

 “In visiting with clients over the past year, what I’ve heard continuously from them is that as they look at bringing in new products, there is consolidation that’s going to happen, so collaboration is very important,” he said. “Automation is paramount, content re-use is very important, especially as it pertains to multi-channel publishing. All of those drivers led us to focus on how we could best expand beyond our traditional desktop publishing products and QPS workflow and build on our server products and associated technologies to provide the underpinnings for that.”

Automates the process

DPS automates the page formatting process allowing for the production of print, Web, and electronic content from a single source of information, Schiavone said.

Quark DPS spans multiple software components, including desktop tools for creating content and server-based technology for automating publishing workflows. It is based on open standards to allow for easy integration with enterprise content management and other apps.

“So I guess it could be said that we’re going to be a little more friendly with Adobe now,” Schiavone said. “I realize that newspapers are incorporating content from (Microsoft) Word, XML authoring tools, InDesign, QuarkXPress, and it’s still largely a manual cut-and-paste process. We want to pull all of those together.”

Schiavone said DPS will continue to evolve.

“We’ve got the basis now for a very strong, comprehensive solution that goes from content creation all the way through management, publishing and multichannel delivery.”