GateHouse Media, Hagadone upgrade ad, circ foundations
By Tara McMeekin
Editor
GateHouse Media last month
signed on with Miles 33 and Digital Technology International for advertising and
circulation apps, respectively. Miles 33 will provide advertising, ad tracking,
and A/R foundations for the publisher, while DTI will provide its MediaPlus
Circulation app. The deployments will be at the Rockford (Ill.) Register-Star,
the Observer-Dispatch in Utica, N.Y., and the Norwich (Conn.) Bulletin.
GateHouse is increasingly
focusing on clustered environments for its papers, and Chief Information Officer
Paul Ameden said these three dailies will sit on a Rochester, N.Y., datacenter,
with personnel residing at their local facilities.
Meantime, DTI announced that
Hagadone Newspapers of Couer d’Alene, Idaho, purchased its complete advertising
suite, including AdSpeed, ClassSpeed for print and Web, and PlanSpeed.
Finally, Miles 33 announced
its acquisition of Datamatrix Ltd. Datamatrix’ Property and Motors Wizard apps
allow newspapers to produce complex and composite ads from digital content
supplied automatically by real estate agents and auto dealers.