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of Newspaper Technology

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April

2008







 



 

 

 

 

 

 

 


 

 

 


 

 

 

 

 

 

 



 














 

 

GateHouse Media, Hagadone upgrade ad, circ foundations

By Tara McMeekin
Editor
 

GateHouse Media last month signed on with Miles 33 and Digital Technology International for advertising and circulation apps, respectively. Miles 33 will provide advertising, ad tracking, and A/R foundations for the publisher, while DTI will provide its MediaPlus Circulation app. The deployments will be at the Rockford (Ill.) Register-Star, the Observer-Dispatch in Utica, N.Y., and the Norwich (Conn.) Bulletin.

GateHouse is increasingly focusing on clustered environments for its papers, and Chief Information Officer Paul Ameden said these three dailies will sit on a Rochester, N.Y., datacenter, with personnel residing at their local facilities.

Meantime, DTI announced that Hagadone Newspapers of Couer d’Alene, Idaho, purchased its complete advertising suite, including AdSpeed, ClassSpeed for print and Web, and PlanSpeed.

Finally, Miles 33 announced its acquisition of Datamatrix Ltd. Datamatrix’ Property and Motors Wizard apps allow newspapers to produce complex and composite ads from digital content supplied automatically by real estate agents and auto dealers.