McClatchy outsourcing more ad jobs
Three more McClatchy Co.
newspapers, The Star-Telegram in Fort Worth, Texas, The Tribune in San Luis
Obispo, Calif., and the Lexington (Ky.) Herald-Leader last month said they would
outsource their ad production to overseas firms.
The Star-Telegram and Tribune
said they would begin using Express KCS to handle its production while the
Herald-Leader picked Affinity Express Inc.
The Star-Telegram said it is
eliminating 26 positions by this summer while The Tribune is cutting five jobs.
McClatchy also uses Express KCS to handle ad production for its Bee newspaper in
Sacramento, Modesto and Fresno, Calif., as well as for The Miami Herald.
The Herald-Leader didn’t
identify how many ad production jobs it’s eliminating but did say it’s shutting
down the majority of its ad design and production and shifting work to Affinity.
Affinity already performs ad production for McClatchy papers in North Carolina
and South Carolina, including The News & Observer in Raleigh and Charlotte
Observer.
Additionally, The Des Moines
(Iowa) Register said it would outsource five ad production jobs to 2AdPro, which
has offices in Bangalore and Chennai, India.