API releases 2nd Newspaper Next report
The American Press Institute
last month released the second report of its investigation into how newspapers
can transform their operations.
The 110-page report,
“Newspaper Next 2.0: Making the Leap Beyond ‘Newspapers Companies,’” recommends
that newspapers diversify their operations and become a “local information and
connection utility.”
“If newspaper companies stay
on their present path, the future is clear — the core business model will keep
shrinking, along with circulation, advertising and profit margins,” said Steve
Gray, Newspaper Next’s managing director.
“It’s time to make the leap —
a mental leap, a leap of vision and leadership — beyond newspaper companies, to
a larger, more diverse kind of company.”
The report also contains case
studies of 24 new products launched since the release of the group’s first study
in 2006, all by companies using the Newspaper Next, or N2, method.
The third and last section of
the report, developed by Borrell and Associates, evaluates how newspapers can
make money from their online efforts.
The report can be downloaded
free of charge from API’s Web site at www.newspapernext.org.