In age of multiple
voices, whither the editorial page?
By Rob Carrigan
“A man’s opinions are
generally of much more value than his arguments,” said Oliver Wendell Holmes.
As long as those opinions are
tied up with rights and responsibilities.
I was reminded of this during
a recent discussion with journalism students at Colorado State University in
Pueblo. The talk covered the fallout following the use of the “F-bomb” in the
school newspaper at the university’s main campus in Fort Collins.
Editor J. David McSwane used
the epithet in a Rocky Mountain Collegian editorial directed at President George
W. Bush. McSwane was subsequently admonished for his actions.
One student asked visiting
professional journalists from the Colorado Press Association if they would
consider hiring McSwane after the incident.
“It depends,” was the general
consensus.
New directions
Lost within the
hyperventilating and bloviating that followed the editorial is a more important
discussion: What is the purpose of the modern editorial or opinion page?
“Will we all have to become
adept at video packaging so that our arguments can be illustrated with moving
pictures?” asks syndicated columnist Robyn Blumner.
“Some of my colleagues who run
editorial pages have had their titles changed from editorial page editor to
community conversation editor. The idea is that their primary job is not to
formulate thoughtful positions on public policy, but to moderate discussion. The
editorial is almost an afterthought to the conversation it is expected to
generate about a particular topic,” she said.
She is of the opinion that all
reader comment (online or in print) should meet the same criteria — meaning no
one should be allowed to remain anonymous and that obvious untruths are barred
from publication.
I agree, in general, though
once again, it depends.
We should pay attention to
and help develop the community conversation.
Sometimes that means more open
forums than we are used to in the letters to the editor columns, and less
rigorous fact-checking than we can accomplish with our existing standard for
letters.
The answer may be setting
aside well-labeled areas complete with warnings, disclaimers and instruction on
how reliable (or unreliable) the information contained within might be.
Keep areas separate
Once these areas are
established, the next step is to vigorously protect our pristine positions such
as the opinion page, the editorial page and those columns dedicated to
legitimate public discourse — and educate readers on the difference.
Leon Nelson Flint, a professor
of journalism at the University of Kansas in the 1920s, said the editorial
column affords the only legitimate means by which a newspaper may attempt to
exercise leadership.
“Through this means of
expression (a paper) can defend the weak and the new idea, or fight for
unorganized classes in society, or act as attorney for the people who pay it 10
cents a week.”
Nearly 100 years ago an
editorial in The Detroit News put it this way: “It is doubtless true that some
editorial pages have ceased to be an influence, but that is because they ought
to cease. Influence is based on confidence, and confidence is built on daily,
yearly loyalty to the truth, a tested vision which foresees right directions,
and an uncompromising devotion to the principles of righteousness and justice no
matter how positively unpopular for the time being these may be.”
Horace White, when editor of
the New York Evening Post, agreed on the importance of the editorial.
“A newspaper which merely
inked over a certain amount of white paper each day may be a good collector of
news, it might be successful as a business venture; but it could leave no mark
upon its time, and could have no history.”
We need to decide today our
legacy. Will editorials continue to be important and letters to the editor
relevant to readers 100 years from now? Or will the practice slip off into a
different form that none of us will recognize. More importantly, will it matter?
Once again, I’m afraid the
answer is, “It depends.”
Rob
Carrigan is in the sales and business development group of weekly newspaper
publisher Colorado Publishing Co., a Dolan Media Co. unit based in Colorado
Springs. He can be reached at
rob.carrigan@csmng.com.