Independent News & Media plc is nearing go-live with its deployment of Atex’ cross-media editorial and content management software.

The publisher tapped Atex for an 800-seat deployment to manage content and production for all of INM’s U.K., Eire and Northern Ireland print and online titles.

INM began rolling out the apps at other properties including those in South Africa and Australia in April 2007.

INM publishes The Independent and The Independent on Sunday from London in the U.K., and the Irish Independent, Evening Herald, Sunday Independent, Sunday World, Herald AM and a host of regional newspapers throughout Ireland. The Belfast Telegraph, the largest newspaper publisher in Northern Ireland, publishes The Belfast Telegraph and Sunday Life. In addition, the group publishes many other smaller titles and magazines.

The installs, including Page Tracker and Atex Web Builder to deliver both dynamic Web and print pages from one system, will allow INM to automate prepress and Web publishing and leverage editorial content into the online arena, Atex said.

The Atex software replaces a Quark Publishing System in London, and an SII (now net-linx) system in Dublin.

Meantime, RCS Media Group said it will adopt Atex Managed Services capability to manage content and the layout of Corriere Fiorentino, the new local supplement of Italian daily paper Corriere della Sera.

 The newsroom of Corriere Fiorentino will be connected to the content management app, configured and managed at the Atex Managed Services Centre located in Milan, Italy. Atex will also configure and manage an asset management app at the same site, which will store all published stories as well as other content for future reuse.

Atex is managing content at its Milan site for 36 publications, and producing and sending an average of 500 pages per day to printing sites.

Colombian publisher launches

Colombia’s Casa Editorial El Tiempo selected Atex content management software  to feed content to digital and print channels to manage its newly formed convergent newsroom. Casa Editorial El Tiempo produces newspapers El Tiempo, Portafolio, Hoy, the biweekly 7 Dias, published in Tolima, Llano and Boyaca, as well as magazines and other products.

The new Atex software will feed content to all available channels including the Web and print publications.

“Recent studies show a tremendous shift in media consumption. New generations make a smarter use of media, using several different channels at various times during the day,”  said Luis Fernando Santos, chief executive officer of Casa Editorial El Tiempo. “We believe this change in media consumption behavior must drive our future investments.”

Finally, Atex said Infoglobo Comunicacoes in Brazil began production with the latest release of its advertising software. The publisher’s titles include O Globo, Extra, Expresso and Diario de Sao Paulo. Atex’s advertising app integrates with Infoglobo’s SAP business software, which manages the publisher’s finance, business analytics, accounts receivable and circulation.