Atex said the (Honolulu) Star-Bulletin will roll out Mactive advertising software to anchor its management and production.

The 55-seat purchase includes classified ad order entry, retail ad order entry, pre-print/insert order entry, customer management, contract management, graphics management, Web export, administration tools, ad layout, PageLink, A/R, AdBaseE and Analytix, Atex said. Atex purchased Mactive earlier this year.

 

Meantime, The News-Star in Monroe, La. is live on Atex’s Mactive advertising for classified order entry. The News-Star joins other Gannett Louisiana properties The Times in Shreveport, The Town Talk in Alexandria and The Daily Advertiser in Lafayette on the app. The four dailies will operate on a shared SQL Server database, making full use of the multi-company features offered within the software suite, Atex said.

 

Aggressive rollout

The News-Star project, which began in February, followed an aggressive rollout schedule and its go-live marks the culmination of a consolidated implementation for Gannett’s Louisiana dailies.

The (Boise) Idaho Statesman also rolled out Atex Mactive advertising software.

A number of additional papers rolled out Atex Mactive apps including The (Cleveland) Plain Dealer, which went live on Atex Mactive PGL software to replace legacy page planning and pagination apps. A parallel project is underway to integrate The Cleveland Sun into The Plain Dealer’s Atex Mactive environment.

Comprint Military Publications, The Town Talk of Alexandria, La., Foster’s Daily Democrat in Dover, N.H., and the Citizen in Laconia, N.H., all launched Mactive AdBaseE, Atex’s Internet ad entry portal software.