Digital Technology International said it will become an authorized distributor of AdLizard’s advertising software.

AdLizard enables agencies and clients to create their own display ads for a newspaper via a Web browser, using templates. The initial integration of DTI and the AdLizard technology will be through DTI’s ClassSpeed Web Order Entry, a browser-based app that allows advertisers to schedule and build their own classified and semi-display ads online.

 

The integration of AdLizard into ClassSpeed will extend the online capabilities of ClassSpeed to include creation of retail display ads, DTI said. Customers will now have the ability to book an ad, build it and get billing information, all via the browser.

“AdLizard provides a great option for customers who want to enhance the capabilities of their Web order entry system,” said Louise Cliche, DTI’s advertising solution manager.