Philly papers join
Yahoo consortium
The Philadelphia Inquirer and
the Philadelphia Daily News partnered with Yahoo Inc. to use features offered by
the Newspaper Consortium.
Under terms of the deal,
Philly.com will use Yahoo’s display advertising technology and be represented
nationally by Yahoo sales staff, while Philly.com sales staff will represent
Yahoo locally. Philly.com’s local content will also be transmitted across
Yahoo’s network.
Philly.com will continue to
use employment-classified services from Monster.com. Last year, Philly.com was
the first U.S. daily to partner with Monster.com’s online employment initiative.
“Working with Yahoo as a
member of its Newspaper Consortium will give Philly.com the opportunity to share
its award-winning local content with its users and advertising with Yahoo’s 131
million monthly visitors, targeting those with interest in the Philadelphia
area,” said Eric Grilly, president of Philly.com.
Grilly, formerly president and
CEO of MediaNews Group Interactive, worked for the Denver-based newspaper group
last November when the partnership between Yahoo and the Consortium was first
announced.
In addition to Philly.com,
other newspaper publishers joining the Newspaper Consortium are GateHouse Media
Inc. and Paxton Media Group. Two other papers, Tribune-Review Publishing Co. in
Pittsburgh and The Day in New London, Conn., are also using Yahoo employment
features.