Chicago Trib,
Baltimore Sun launch new-look sites
In addition to the revamped
newsday.com, two other Tribune Co. publications relaunched their Web sites,
highlighting interactive and video features.
The (Baltimore) Sun introduced
its redesigned site July 17 with the Chicago Tribune following a few days later.
Both sites focus on multimedia
and interactive features.
“This redesign underscores our
commitment to adapting to meet our users’ needs in the constantly evolving
online environment,” said Alison Scholly, the Tribune’s vice president and
general manager of Chicago Tribune Interactive. “The ability for more
user-generated content creates a richer dialogue with our readers.”
The new platform also offers
standardized ad positions and a more streamlined process for local and national
advertising sales across the network of Tribune Interactive newspaper sites.
Added video placement, meantime, gives advertisers a new option for online
campaigns.
Baltimoresun.com, meantime,
added a video player on its home page and all section fronts as well as giving
readers the option to upload their own videos.
It’s the first redesign for
the site since 2005.