Google expanded the size and the scope of its Google Print Ads advertising initiative, making it available to hundreds of thousands of U.S. advertisers who currently have a Google AdWords account.

The program started last November with a test that included 50 newspapers and a small group of advertisers (see Newspapers & Technology, December 2006). Now the program has grown to more than 225 newspapers with a combined circulation of almost 30 million.

 

“We are always looking to extend our editorial products to new advertisers while also driving additional revenue to our business,” said Todd Haskell, vice president of business development, advertising at The New York Times, one of the original participants. “Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn’t tried print advertising because their business was largely online.”

Google Print Ads allows agencies and advertisers to plan and buy traditional newspaper media in national and local newspapers within a single, Web-enabled interface.