Fresno Bee, Star
Tribune outsourcing ad production
The Fresno (Calif.) Bee is the
latest paper to outsource its advertising production work overseas.
The Bee tapped Express KCS to
take over a portion of the paper’s ad production in a move that will cost seven
workers their jobs.
Express KCS, which has an
office in San Jose, Calif., and a production facility in Gurgaon, India, already
handles ad production for a number of MediaNews properties, including the San
Jose Mercury News (see Newspapers & Technology, January 2007). Bay Area News
Group, which oversees the group, said outsourcing, along with other cost-cutting
efforts, helped the publisher reduce costs by nearly $16.8 million.
The Bee said Express KCS will
begin to handle the production work in September.
Meantime, the (Minneapolis)
Star Tribune began outsourcing the work of some 20 ad production staffers to an
undisclosed overseas vendor last month.