NAC picks DTI circ
suite
Newspaper Agency Corp. of Salt
Lake City licensed Digital Technology International’s MediaPlus apps for the
Salt Lake Tribune and Deseret Morning News, including MediaPlus Circulation,
MediaPlus List MatchPlus and MediaPlus iServices Subscriber, which allows
subscribers to manage their own account information online.
The apps will be installed at
NAC’s corporate location in Salt Lake City to help the company further integrate
its operations, a process that began last summer when NAC installed DTI’s
MediaPlus Business apps, DTI said.
“We are pleased with the
results we achieved by implementing MediaPlus Business,” said Kelly Roberts,
NAC’s senior vice president of circulation. “Not only were we able to
standardize our reporting, we were also able to generate comprehensive reports
in less time, giving us better data for making decisions.”
Despite NAC’s satisfaction
with DTI’s business solutions the company, which Roberts said requires a lot of
customized data, did due diligence when selecting its new circulation apps.
“While we were pleased with
the DTI business solutions and the service and implementation support we
received, we knew it was in our best interest to consider all the leading
vendors,” Roberts said. “Right now we’re focusing all of our available resources
on just getting the basics done each day. After reviewing a number of
circulation systems, we think that the features that come standard in MediaPlus
Circulation will allow us to be more efficient, which will let us spend more
time on out-bound activities such as retention efforts and improved customer
service.”
