By Peter G. Marsh
The following Instant Message
exchange is based on actual events. Screen names have been changed to protect
the innocent and incompetent, respectively.
Byline55: Good Morning David,
are you awake?
Dave4eva: hi dad sup?
Byline55: How did you know it
was me? I just created myself a new identity.
Dave4eva: ur the only one who
uses caps and commas
Byline55: Oh sorry. And, by
the way, instead of saying “caps” you should say “upper case.”
Dave4eva: k
Byline55: Is that short for
OK?
Dave4eva: wtf
Byline55: Excuse me?
Dave4eva: never mind.
Byline55: K.
Dave4eva: wat do u want anyway
Byline55: Mom and I want to
know if you are coming downstairs for breakfast this morning.
Dave4eva: lol
Byline55: Is that a No?
Dave4eva: that would be
correct sir
Byline55: Are you being
sarcastic now?
Dave4eva: duh dad!
Byline55: Very good use of
punctuation.
Dave4eva: n1
Byline55: What?
Dave4eva: nice one
Byline55: Thank you.
Dave4eva: you mean thnq
Dave4eva: or thx
Dave4eva: or 10q
Dave4eva: or TU
Dave4eva: somy
Byline55: ???
Dave4eva: sick of me yet?
Byline55: Not at all, this is
fun. Are you sure you won’t come downstairs for breakfast? We’re having
pancakes.
Dave4eva: kk . . . b down in
like 30 minits
Byline55: There’s a great
article in the Sunday newspaper I want you to read. This pitcher took a
no-hitter into the ninth inning late last night in Seattle, and it sounds like
it was a real heartbreaker.
Dave4eva: saw the vid alredy
on youtube
Byline55: How did you know
about this so soon? The game didn’t get over until after midnight.
Dave4eva: josh im’d me last
night.
Byline55: How did he know?
Dave4eva: stw ... Search The
Web ... get it???
Byline55: That’s pretty funny.
We used to say RTFM.
Dave4eva: read the f***ing
manual
Byline55: Right! How did you
know that?
Dave4eva: 404
Byline55: ?
Dave4eva: 404 is like saying i
dont know
Byline55: I get it, similar to
the “404 Not Found” error message you see on a computer, right? Did you know
there’s a rumor that 404 is actually a room number at CERN, the place in
Switzerland where the World Wide Web was born?
Dave4eva: fascinating ;-)
Byline55: Anyway, my son, I am
going to return to my printed newspaper and my pancakes, and engage in a real
face-to-face conversation with your beautiful pajama-clad mother now.
Dave4eva: u r so lame
Byline55: Thnq. I love you.
Bye.
Dave4eva: ok bi
Byline55 signed off at 09:35
Sun.
Dave4eva: ILU2 dad
Eventually, the aroma of
frying bacon coaxed my son, David, downstairs and into the kitchen. With the
exception of a few select fashion magazines, smell is the only sense not
currently stimulated by any print, online, broadcast, or mobile media.
I even convinced my son to
read the article I was talking about. The sportswriter gave an excellent account
of the game, and in each paragraph you could feel the tension mounting as the
innings wore on. When the pitcher surrendered a bloop single with one out in the
ninth, the reporter’s words vividly captured the disappointment emanating from
every player on that field.
Sure, I wish I could have
stayed awake to watch the game unfold live. But, night games in Seattle don’t
mix very well with East Coast time zones, cold beer, reclining lounge chairs,
and warm summer nights in front of the TV. I usually just about make it through
the National Anthem on such evenings. And, for the life of me, I can’t figure
out how to work our Tivo, even though everyone tells me it has the best, most
intuitive user interface on the planet.
I also would like to have seen
the game’s video clip on YouTube. But, that seems a little like watching a movie
after you’ve read the book, and I wonder if the impact of the story would have
been the same.
As for David, he actually read
the whole article and said, “It didn’t suck,” which I am sure was a great
compliment coming from the mouth of a 12-year-old.
He even looked over my
shoulder as I called up the story on the paper’s Web site and sent a comment to
the writer praising her on the “emotional crescendo” of her piece. This elicited
nothing more than a classic eye-roll/barf-noise combination from the tween-aged
bundle of angst at my side.
There’s an awful lot of
discussion these days about the decline of the daily newspaper, about its
irrelevance to “the younger generation,” and about how kids are drawn to more
immediate, more social and more collaborative media. Without question, people of
different age groups consume their media differently. And, although it’s a “duh”
observation to make, online content delivery will always be more immediate than
print.
Major newspaper groups are
already realizing this. Earlier this year, the Los Angeles Times decided to turn
latimes.com into its primary channel for breaking news 24 hours a day.
By contrast, Times editor
James O’Shea announced that the print edition will “strike a more thoughtful
pose, becoming a vehicle for tightly written context, analysis, interpretation
and expertise.”
My family anecdote would
indicate that the strategy adopted by the Times — and a growing number of
publishers — is indeed on target. Mix in a few other communication channels like
instant messaging and blogging, and we might actually be able to close the media
generation chasm by a centimeter or two.
But in the meantime, let’s
take care to heed the advice of scientist Joseph Priestley (he discovered oxygen
in 1774), who provided this sage piece of wisdom: “The more elaborate our means
of communication, the less we communicate.”
‘K?
Peter Marsh is chief
integration officer at Atex Group Ltd. He can be reached at
pmarsh@us.atex.com