Reuters said it will offer Pluck Corp.’s BlogBurst blog syndication service to thousands of its media partners worldwide.

BlogBurst is a blog syndication network that provides content to several newspapers including the Washington Post, San Francisco Chronicle and Austin (Texas) American-Statesman.

BlogBurst content will be available to Reuters’ media clients in the coming weeks, Reuters said.

Reuters Media President Chris Ahearn said its partnership with Pluck is a part of the media company’s strategy to embrace new digital platforms, including user-generated and moderated content.

“With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere,” he said in a statement.

As part of the deal, Reuters made an undisclosed investment in privately held Pluck.