-WebVisible said it will adopt Ask.com’s search marketing product, Ask Sponsored Listings 2.0. The new software includes a new API that will allow companies like WebVisible to connect to Ask Sponsored Listings and manage their clients on the Ask.com network.

www.webvisible.com

www.ask.com
 

-Shoom Inc. said USA Today will begin using its eTearSheets and eInvoices software to handle online advertising proofing and billing.

www.shoom.com
 

-The Charlotte (N.C.) Observer is deploying Virtual Iron’s virtualization and management software to help support a Unix to Linux migration project for three applications including its Oracle-based circulation database. With Virtual Iron Version 3.1, the newspaper is virtualizing its Oracle-based circulation system database.

www.virtualiron.com

 

-Northern Life, a regional newspaper for Greater Sudbury in northern Ontario, Canada, selected Trumba Corp.’s Connect event publishing app to deliver event information on its Web site. 

www.trumba.com

 

-NYTimes.com selected Expedia Inc. as its online travel-booking engine on its Web site’s travel section.

www.expedia.com
 

-Atex said it blended its advertising software with AdMission Corp’s Marketplace portal at the King County Journal in Kent, Wash. The integration will let the Journal offer enhanced advertising packages that support both print and online advertising, Atex said.

Marketplace lets advertisers manage ad campaigns online and King County’s integration will enable marketers to manage scheduling, pricing and content, Atex said.

www.atex.com