Seattle
had more than its fair share of wacky weather in 2006. First, in July, almost a
week of near 100-degree days, followed in November by a monsoon that set new
records for rainfall.
Then, last month,
hurricane-force winds and more rain shellacked the city and knocked power out
for tens of thousands. Among those left in the dark was The Seattle Times.
Despite the best efforts of its production staff, the paper was unable to print
either The Times or its JOA partner, the Seattle Post-Intelligencer. It was the
first time The Times missed producing a print edition since 1956. The P-I,
meantime, hadn’t missed printing a paper since FDR was finishing up his first
term as president.
As Vice President of
Operations Frank Paiva said in a story printed in the Sunday, Dec. 17, edition
of The Times, “People were just depressed. We were in shock that we weren’t
going to print a newspaper.
“It was the first time in my
career [33 years] I failed to publish. We all felt so helpless. Because of the
timing of the power outage, we had no options.”
Seattle’s electric utility
restored power, and The Times and the P-I ultimately missed only one printed
edition each. Compared with weather-related disasters faced by other papers
(such as The (New Orleans) Times-Picayune, the Lake Charles (La.) American Press
and The Sun Herald in Biloxi, Miss.), what Paiva and his crew faced was
relatively minor.
But what is nearly identical
is the reaction Paiva shared with his Louisiana and Mississippi production
counterparts. Without exception, these managers were upset because their
newspapers’ presses couldn’t run, and their papers wouldn’t appear on readers’
doorsteps or in retailers’ racks.
As Times-Pic production VP Ray
Maly told Newspapers & Technology in 2005, after the paper had to abandon its
production plant, “It’s the first time we ever had to do this. There was a lot
of emotion leaving this building.”
Newspaper production crews,
not to mention Newspapers & Technology and its readers - understand their jobs
are a lot more than just putting ink on paper and stuffing the subsequent
package full of ads.
Production, after all, is the
heart of a newspaper’s operation - hot type, cold type or no type at all.
Whenever events conspire to
prevent a newspaper from publishing, it hurts - not only those who can’t get
their daily fix of newsprint, but those who produce those papers as well.
Everyone from Wall Street
suits to California slackers like to say newspapers don’t matter any longer.
They need only talk to Paiva and Maly and the industry’s thousands of other
production professionals to find out that newspapers do matter - a lot.