As newspaper people, we find
it difficult to think in engineering terms. If you take a look at how a road is
built, details such as how and when to employ a detour are set in place long
before construction begins.
Those details are all outlined
in a set of plans.
The tendency for newspaper
folk is to wing it. “We will figure that out when we get there,” is a common
refrain.
We should take some hints from
the engineers. This is particularly evident as we work over outdated processes.
“The trouble with the future
is it’s no longer like it used to be,” as Bob Boylan notes in his book, “Get
Everyone in Your Boat Rowing in the Same Direction.”
“Because of global competition
and technology ... things are simply more competitive and moving faster.”
In the newspaper industry, we
tend to be a bit slow moving and reactive anyway. But deep in our hearts, we
know change in processes, in everything from advertising order entry to
gathering and presenting content, is soon coming down the pike.
First, though, we must
overcome the enemies of process change.
Who are they? Here are a few
to consider:
*The Bureaucrat - This
character not only lives “by” the rules, but “for” the rules. “We must follow
this rule no matter what,” according to this enemy of progress. In process
change, many of the old rules should be reconsidered and some probably be thrown
out the window. The bureaucrat, however, will fight tooth and nail to preserve
the way things are because “it is the rule.”
*Chicken Little - Assured that
the sky is falling - or will be when adopting new methods, technology and
policies - this enemy of change can set the whole operation on edge. Whatever
little bit of truth can possibly be latched on to his or her statements (like
maybe a few tiles of the actual sky drops on the floor), this forecaster of doom
can unnerve even the most stalwart and dedicated to successful change. At the
minimum, Mr. or Ms. Little can be a huge distraction from focus.
*The Foot Dragger - Although
they are not as concerned with the rules as the others mentioned earlier, one
rule they live by is this one: “Change is bad.” Procrastination, excuses, and
general impediment and obstruction are the tools of their trade. Often these
people think that if they can drag out the overall implementation, the project
will never get done. They may be correct.
*The Over-Optimist - This
enemy of process change is a tough one to deal with, mostly because they are so
agreeable. Their approach is simple: no problem, nothing to worry about,
everything will be fine. Unfortunately, their approach is unrealistic. Real
problems are not tackled in time. Potential headaches are never seen until the
plank connects with the forehead.
*The Expert - Everyone loves a
know-it-all, especially when that person is instructing leadership on the
“proper” method of doing a process change. Second-guessing, confusion and doubt
spin expertly from this source.
*Captain Chaos - Some people
just love scrambled eggs. If things are not a wild mess with no hope of ever
coming together, well, they are not happy. Their comfort zone is a disaster
area.
Fortunately, for every enemy
of process change, there are also allies. You’ll want to remember that,
especially after having that meeting with Captain Chaos and the Foot Dragger.
Rob
Carrigan specializes in prepress systems for weekly newspapers. He is the
publisher of the Ute Pass Courier in Woodland Park, the Gold Rush in Cripple
Creek and the Extra in Teller County, all ASP Westward LP weeklies in Colorado.
He can be reached by e-mail at
rcarrigan@ccnewspapers.com.