MediaNews Group Interactive
said it is going to use AdStar Inc.’s e-commerce platform and Web-based Ad Sales
app to connect MNGI’s El Paso (Texas) Times and eight New Mexico newspapers to
Web consumers and other advertisers.
Advertisers will be able to
create, schedule and pay for one or more ad listings from a single application
for print and online.
In addition to the El Paso
Times, AdStar will deploy the app to eight New Mexico newspapers including the
Las Cruces Sun-News, Alamogordo Daily News, Farmington Daily Times, Silver City
Sun-News, Deming Headlight, The Current Argus, The Lordsburg Liberal and Ruidoso
News.