Everyone knows what you are
talking about when you use the phrase, “rule of thumb.” It is a rough measure, a
general policy and universal guideline.
But if you look hard enough,
you will likely find an argument on the origins of that phrase. A commonly
repeated story harkens back to English common law and determines the diameter of
the stick allowed in wife beating: “If a stick were used, it should not be
thicker than a man’s thumb.”
English Judge Francis Buller
made a public statement to that effect in 1782, resulting in public outcry,
satirical newspaper cartoons and his legacy forever being attached to the
statement biographically.
Thumbs, in fact, were used to
gauge a lot of things. Tailors once thought, “Twice around the thumb is once
around the wrist.” People held up their thumbs to measure distance on the
horizon, and as a personal favorite, brew masters stuck a thumb in the batch to
determine temperature and readiness.
Where’s this leading?
As I’m deeply immersed in the
installation of new accounting software at my newspaper, I find myself
evaluating a number of “rules of thumb” and pondering the origin of the phrase
as it relates to conversions and process installations.
New rules
Here are some of mine.
*Rule No. 1: Don’t bite off
more than you can chew.
There is nothing wrong with
recreating something from scratch, changing the model and starting over, but
doing it all at once can kill you. I recommend taking it apart and putting it
back together in stages.
If you are going to switch
from Macs to PCs, consolidate and move your ad-building team to a centralized
plant, retrain your sales staff to go from manual hand-written run sheets to
automated input, as well as alter your PDF workflow, it’s best if you consider
breaking all those steps into edible, time-phased bites or run the risk of
choking on the process.
*Rule No. 2: Try to make
everyone involved understand what is going to happen before it actually happens.
This is particularly difficult
if you are trying to create a better process and you are unsure how all the
pieces will ultimately fit together in the end. But you must attempt it. Fear of
the unknown stress-charges the workplace more than any other factor.
*Rule No. 3: Expect the
unexpected.
Murphy, of course, was an
optimist. Not only will things go wrong but they will at absolutely the worst
time. Plan for it, try to avoid or minimize it, but brace yourself. And live
with it.
*Rule No. 4: Remember for whom
you are working.
The customer does not think he
or she should necessarily have to share in your pain. If they have been giving
you PDF files a certain way for years and you suddenly inform them they have to
change, they will fight, and you will lose, unless you demonstrate a benefit.
*Rule No. 5: You now have new
“rules of thumb.” And like all rules of thumb, they will be subject to
individual interpretation. And, like all rules of thumb, in a few years’ time,
nobody will agree on the rules’ origin or how they developed in the first place.
Rob
Carrigan specializes in prepress systems for weekly newspapers. He is the
publisher of the Ute Pass Courier in Woodland Park, the Gold Rush in Cripple
Creek and the Extra in Teller County, all ASP Westward LP weeklies in Colorado.
He can be reached by e-mail at
rcarrigan@ccnewspapers.com.