In a bid to boost its election
coverage, the Austin (Texas) American-Statesman gave local political candidates
the power to blog on its Web site.
The blogs were powered by
software from Pluck Corp.; the paper earlier this year said it would test
Pluck’s BlogBurst syndication service software, which enables papers to display
comments from any blogger who wants to distribute his or her commentary.
Pluck said that the
American-Statesman was the first newspaper using its app to offer local
candidates the opportunity to set up a free blog, which were posted on
statesman.com’s Election Coverage section.
“We launched reader blogs in
2005 in conjunction with the Austin City Limits music festival and we’ve been
using blogs in a variety of ways since then,” said Tim Lott, assistant managing
editor for The American-Statesman’s Web sites. After an American-Statesman
staffer suggested the paper offer politicians a chance to hop on the blog
bandwagon, the paper decided to launch the service, Lott said.
Some 13 local politicians
ultimately posted blogs, ranging from candidates vying to join Congress to those
running for county clerk.
“Allowing a candidate to blog
on statesman.com isn’t much different than running an extended excerpt of a
political stump speech in the newspaper,” said Lott.