The parent company of The Tampa (Fla.) Tribune this month will launch CarSeeker Plus, a weekly automotive sales magazine that will be sent to more than 1 million households in the Tampa Bay area.

The guide is a joint effort between Media General Inc.’s Florida Communications Group and Automotive Direct, a consulting firm.

The guide will feature 16 to 32 full-color pages of display ad content and be sent to every residential mailbox each Thursday or Friday.