The Columbus (Ohio) Dispatch
added online coupon products from boodle to its Web site Dispatch.com. Visitors
to the site can access coupons from such brands as Betty Crocker, Chex,
Pillsbury and General Mills. The Dispatch is also partnering with Boodle to
feature an online coupon organizer and offers from local merchants through
boodle’s Local Coupon Program.
The Dispatch joins the 400
newspapers that currently feature boodle grocery coupons on their Web sites.
“Coupons remain an important
part of the consumer shopping experience,” said Gerry Barker, Dispatch Digital’s
general manager. “The addition of boodle to our Web sites creates new
opportunities for both our readers and our advertisers.”
The Dispatch’s Local Coupon
Program will enable the paper to distribute coupons from local merchants, while
the coupon organizer - boodleizer - will let consumers keep track of the
thousands of grocery coupons The Dispatch distributes every year in its Sunday
paper.
Other papers to recently
deploy online coupons through boodle include the Garden Island of Lihue, Hawaii,
the Brown County (Ohio) Press, the Chattanooga (Tenn.) Times Free Press, the
Clermont Sun in Batavia, Ohio, the Columbia Basin Herald in Moses Lake, Wash.,
the Highland Sun in Hillsboro, Ohio, and the Livingston County Daily Press &
Argus in Howell, Mich.s